Apple TV+ head of marketing Ricky Strauss is exiting the streamer after a 16-month stint in the role, an individual with knowledge of the decision-making told TheWrap.
During his time at the tech giant, Strauss was in charge of marketing to consumers, creating advertisements, and handling media and promotions for Apple TV+’s original series and films.
He was part of Apple’s Marketing Communications team under vice president Tor Myhren, and had close collaboration with AppleTV+’s programming, publicity and awards teams. It’s currently unclear if Strauss will be replaced.
Before joining Apple TV+, Strauss worked at Disney+ as president of programming and president of content and marketing, and as president of marketing for The Walt Disney Studios.
During his time at Disney, he was responsible for marketing strategies and campaigns for various “Star Wars” and Marvel properties, as well as films like “The Jungle Book,” “Cinderella,” “Maleficent,” “Beauty and the Beast,” “Frozen,” “Moana,” “Incredibles 2” and more.
Before Disney, Strauss was the president of Participant Media for seven years, overseeing feature films such as the Oscar-winning “The Help,” “An Inconvenient Truth,” “The Cove” and “Waiting for Superman.”
