Eva Longoria and Cris Abrego’s Hyphenate Media Group established its executive leadership team by naming three new roles, the company revealed on Thursday.
Jada Miranda has become the HMG’s president of television, while Karla Pita Loor was appointed as chief strategy officer and Alex Chang as chief operating officer. Longoria and Abrego will oversee all three new executives.
Miranda, who will oversee the company’s TV slate, previously held the position of president of scripted TV and production at STX Entertainment, and was involved in developing series based on video game IP at Xbox Entertainment Studios. She also co-led HBO’s comedy programming, where she worked on shows like “Entourage,” “The Comeback” and “How to Make it In America.”
“Jada’s impressive track-record speaks for itself. With her vast network and studio experience across domestic and international co-productions, and her strong talent relationships, she is the ideal leader to run Hyphenate originals,” Longoria said in a statement. “Cris and I are excited to count on her creativity and vision as we build our television business.”
Pita Loor and Chang will join HMG from Banijay Americas, where Pita Loor served as EVP of enterprise inclusion and social responsibility and Chang worked as SVP finance and strategy. Both Pita Loor and Chang previously worked with Abrego when he was chairman of the Americas.
“I’ve worked closely with Karla and Alex for years at Banijay and have consistently relied on their partnership and professional skills to strengthen that business,” Abrego said. “Eva and I are thrilled to have them both join us on this venture and look forward to depending on their dynamic leadership to accomplish the ambitious strategic and operational goals we have set across our studio business and all our holdings.”
As Pita Loor takes on the role of chief strategy officer, she will drive the company’s strategic planning and execution while overseeing the company’s communications, PR and brand development divisions. Pita Loor will also continue her involvement at Banijay Americas as an executive consultant advising the leadership team.
Chang, who has previously worked at Quibi and the Walt Disney Company, will oversee the company’s finance and operations as COO, and will work to develop HMG’s operational infrastructure.