Dotdash Meredith, a major digital publisher in the U.S., has made an agreement with OpenAI to use content for AI training, which is different from the legal tactics of other big publishers like the New York Times.
The company will also collaborate with OpenAI to create new AI products and offer real-time information to ChatGPT. OpenAI will use DotDash Meredith content and links to articles in Chatbot responses to users.
Dotdash Meredith CEO Neil Vogel said in a statement on Tuesday, “We have been clear that AI platforms should pay publishers for their content and that content must be properly attributed.” “This deal shows the great work OpenAI is doing to partner with creators and publishers and ensure a healthy Internet for the future.”
Dotdash Meredith’s CEO Vogel further added, “Over 200 million Americans trust our content every month to help them make decisions, solve problems, find inspiration, and live fuller lives. This partnership delivers the best, most relevant content directly to ChatGPT.”
OpenAI's CEO Brad Nightcap expressed, “We’re excited to collaborate with Dotdash Meredith to bring its trusted brands to ChatGPT and to explore new approaches in advancing the publishing and marketing industries.”
Part of the agreement is also aimed at enhancing Dotdash Meredith’s AI-driven ad-targeting tool, D/Cipher.
The product connects advertisers to consumers based on personal identifiers like tracking cookies. OpenAI technology will be used to enhance D/Cipher’s capabilities.
Dotdash Meredith’s chief innovation officer Dr. Jon Roberts said in a statement, “D/Cipher uses billions of first-party data signals from our brands – we understand consumer intent based on context, not personal identifiers. We can utilize OpenAI’s models to make D/Cipher ad targeting more detailed, more refined, and more effective in engaging consumers. This combination will be transformative for advertisers.”
Publishers are at a crossroads with AI training, having to pick between legal action or direct licensing. The New York Times filed a major lawsuit in December against Microsoft and OpenAI, alleging copyright infringement. Last week, eight newspapers owned by Alden Global Capital filed a lawsuit Tuesday against OpenAI and Microsoft, accusing the companies of copyright violations by using articles to train AI..
News Corp., which was initially hesitant to work with AI companies, has shifted its stance regarding AI’s role in the industry. CEO Robert Thomson stated in February that the company aims to be a “core content provider for generative AI companies who need high-quality timely content to ensure the relevance of their products.” lawsuit The People and Entertainment Weekly publisher chooses paid partnership over litigation to compensate for training ChatGPT
News Corp., which was initially hesitant to partner with AI companies, has changed its tune regarding AI’s role in the industry, with CEO Robert Thomson saying in February that the company intends to be a “core content provider for generative AI companies who need the highest quality timely content to ensure the relevance of their products.”
