Beauty influencers are criticizing Youthforia's darkest foundation shade, saying it looks like blackface.
Key points:
- Youthforia previously received strong negative reaction for not having enough options for darker skin tones.
- The company expanded its shade range in March to include darker tones, but still faced negative feedback.
- Beauty influencer Golloria George compared Youthforia’s darkest shade to black face paint in a viral video. compared About Youthforia:
@golloriathe darkest shade of the youthforia date night foundation.♬ original sound – golloria
Youthforia is a makeup brand known for its “makeup you can sleep in” tagline. The company
- gained attention on the television show “ ” in 2023, with fShark Tankounder Fiona Co Chansecuring a $400,000 investment from The details: Mark Cuban.
Youthforia faced heavy criticism when it launched its first 15-shade foundation last year due to the limited options for darker skin tones.
- At the time, Chan apologized for the shade range, calling the initial launch a “proof of concept.”
- Prior to launching the new shades, Youthforia shared a TikTok video where Chan expressed difficulty finding models for their darkest shades. The brand later
- posted another clip showcasing models they found in a mall. uploaded On April 29, George posted a video dramatically comparing Youthforia’s 600 Deep Neutral shade to black face paint. “Which side of my face is the black face paint or the Youthforia foundation?” she asks with both the foundation and black face paint applied on her face. “Tea, you can’t tell. You know why? Tar in a bottle.” posted George suggests Youthforia reformulate existing shades with different undertones.
@youthforia Replying to @niqueywiquey ♬ original sound – Youthforia
- The video gained over 25 million views, as of this writing.
- Makeup experts believe that Youthforia’s darkest foundation uses mainly black pigment, showing a lack of effort in developing varied shades.
- Ayeyi, a beauty industry professional, says brands intentionally limit darker shades to cut costs, hinting that they were added reluctantly only in response to backlash. point out What’s next:
- Youthforia has yet to publicly respond to the latest round of criticism.
Beauty brands
- Hourglass Cosmetics
Tangent:
- have also faced similar criticism over their limited shade options for darker skin tones. Makeup brand Youthforia under fire for its darkest foundation shade. Key points: and Tarte have both similarly faced backlash over limited shade offerings for darker skin.
