TikTok has published its 2024 AANHPI Visionary Voices list to honor Asian American Pacific Islander Heritage Month.
Key points:
- The list highlights 17 AANHPI artists, athletes, creators, and entrepreneurs representing 15 TikTok accounts noted for making an impact beyond the platform.
- Honorees represent industries such as music, food, fashion, wellness, tech, and beauty.
- TikTok will have special programming, including the #ShopAPI challenge and an #APIMusic playlist, during May.
The specifics:
- TikTok is continuing its yearly tradition of spotlighting diverse creators during cultural heritage months.
- The list honors creators like Chef Susur Lee and his son Jet Bent-Lee, former professional golfer turned content creator Tisha Alyn, American Idol winner Iam Tongi, director-turned-TikToker Adrian Per and personal finance expert Vivian Tu.
- Selected individuals recognized as “Industry Disruptors” include Duolingo’s social media manager Zaria Parvez, mental health advocate Dr. Sasha Hamdani, singer-songwriter Thuy, filmmaker Cole Walliser and composer/singer Laufey.
- The list also acknowledges small business successes like Sunday Glow founder Celine Guo, LindaTongPlanners’ Linda Tong, Sundae School’s Dae Lim, skincare brand RANAVAT’s Michelle Ranavat , and Love & Pebble founders Lynda Truong and Paul Tran.
- The company also introduced its #ShopAPI challenge, which will promote AANHPI-owned businesses on TikTok.
What comes next:
- The platform stated that it will continue highlighting AANHPI music artists throughout May with its AANHPI Heritage Month playlist on its sounds page.
- TikTok employee resource group ARISE will also hold internal events for AANHPI employees.
