Elon Musk, the CEO of X (formerly Twitter), has cautioned that any account engaged in engagement farming on the social media platform may be suspended.
Engagement farming is the practice of trying to increase interaction metrics on social media without providing any real value.
Musk announced this in a tweet on his X handle on Friday.
He stated, “Any accounts doing engagement farming will be suspended and traced to source.”
PUNCH Online reported in March that Musk said he may remove visible engagement metrics such as likes and reposts from posts on the X platform.
In July 2023, he also set temporary limits on the social media platform to address extreme levels of data scraping and system manipulation.
