TV can be good, but it's not suitable for everyone.
There are many questions to answer: How do you know when your business is ready for it? How do you get your ad created? How do you get it to the stations? What stations do you choose? When do you want it to air? How often should it air? Should it be 15, 30, or 60 seconds?
It can be very overwhelming!
Deciding to launch a TV ad is a big move for any small business. It gives you the chance to show your brand to a larger audience, similar to stepping onto a bigger stage. However, how can you tell if this move is right for your business? Let’s carefully explore this topic, keeping a direct and professional approach.
Who is TV suitable for?
As I mentioned earlier, TV isn’t for everyone. However, it’s more accessible than you might think. If your business is doing well locally and you want to expand your reach, a TV ad might be the way to go. This approach involves using your local success to attract potential customers who haven't discovered your business yet.
Television is an effective way to showcase the unique aspects of your product or service. There’s a difference between simply telling someone about what makes your offering special and demonstrating it in an engaging way that captures their attention.
It’s also important to consider your target audience. If your research indicates that a significant portion of your target market watches traditional television, then it makes sense to engage with them through this channel. Additionally, timing is crucial. Are there upcoming events, seasons, or holidays that align well with your product or service? Such occasions could provide excellent opportunities for TV advertising.
Budget considerations are crucial as well. Producing a high-quality TV ad is not cheap, but if you have the financial capacity to invest in this venture without jeopardizing your essential expenses, it might be the right time to move forward.
Choosing the right production partner
The creation of your TV ad should not be left to chance. It’s critical to choose a video production company that not only understands your vision but can also execute it in a way that resonates with your audience. Look for a team known for its strong track record, innovative ideas, and the ability to produce content that you would be proud to associate with your brand.
For many businesses the choice is easy: Give me a call! (Did you really think I’d write a column without shameless self-promotion? My contact info is at the end of this article!)
Strategic Distribution: Ensuring Visibility
Creating an eye-catching commercial is just one part of the equation. The other key component is making sure that it is seen by the right audience at the best time. This is where strategic distribution becomes crucial. Working with a company that can help in both creating your ad and placing it strategically on TV can significantly boost its impact. Such companies can help navigate the complexities of TV advertising to maximize your investment by ensuring that your ad reaches your intended audience effectively.
Some companies focus not only on creating memorable ads but also on making sure they reach a wider audience by managing where these ads appear on TV. They understand the importance of not just making a high-quality ad but also ensuring it's seen by the right audience at the best times and on the right channels.
I have a connection with a top ad distributor in Northeast Pennsylvania, so send me an email and I'll help you out.
Is it time for your business to appear on TV?
Choosing to invest in a TV ad is a strategic decision.
Expanding your brand's reach through TV advertising requires the right timing, understanding of your audience, a strong message, and the right video production and distribution partners.
I can't cover everything in one column, but I'll discuss it more in the future. Contact me by email or phone if you have immediate questions. I respond to every email and call. Reach me at [email protected] or 570-702-4991.
TV can be beneficial, but it's not suitable for everyone.
There’s no way to cover everything in a single column so I’m going to talk more about it in the future. If you have questions you need answers to right away please call or email me! I answer every email and return every call! Reach me at [email protected] or 570-702-4991.
