President Biden criticizes Trump for labeling Latinos as criminals and comparing him to Hitler, but tells Latinos that together they will make a difference in the world.
President Biden states in the latest ad from the Biden campaign, “This election is a choice between me
and a guy named Trump. This is a guy who called Latinos criminal drug dealers and rapists. Now he says immigrants are poisoning the blood of our country. What is he talking about? Our strength comes from being the most diverse country, and with all of you, we're going to work together and change the world.”
Watch the ad:
President Biden and Vice President Harris are promoting a message of unity, while Donald Trump focuses on negativity and division.
Positive campaign messages typically attract more voters compared to negative ones.
One of the main reasons why Donald Trump’s campaign is struggling to raise funds is that even the most dedicated supporters will begin to lose interest in a political message if it is consistently negative.
Biden and Harris are taking a different approach. They are emphasizing the nation's accomplishments during their term in office while also highlighting the potential for more achievements together.
Candidates like Trump can only succeed when voters are unfocused, uninterested, uninvolved, and demoralized.
From Ronald Reagan to Bill Clinton and Barack Obama, optimistic messages help incumbent presidents win re-election.
While experts may overlook it, the influence of positivity on voters should not be underestimated.
