Germany’s national soccer teams will switch to wearing uniforms created by US athletics clothing company Nike starting in 2027, as announced Thursday by the German Football Association (DFB). This ends a long-standing uniform partnership with domestic brand Adidas.
The agreement with Nike, which will continue until 2034, was described as the most financially beneficial option by association CEO Holger Blask in a released statement.
According to Blask, the US company has made a clear commitment to support amateur sports and the sustainable growth of women’s football in Germany.
This announcement, made just months before the Euro 2024 championships in Germany, falls within the typical timeframe, as stated by Blask.
DFB president Bernd Neuendorf also stated in the release that the association would do everything possible for mutual success with their long-time partner Adidas before the year concludes.
Germany’s soccer players have achieved numerous victories while wearing gear featuring Adidas’ three stripes, cementing the brand's association with the team.
The partnership between the team and kitmaker began in 1954, when West Germany impressively defeated Hungary to win the World Cup that year.
Since then, the German men’s team has claimed three additional World Cup titles, while the women's team has secured two.
The conclusion of the uniform deal with the German FA will be a significant setback for Adidas, which recently suffered its first loss in 30 years following a contentious split with artist Kanye West earlier this month.
Adidas had been paying approximately 50 million euros ($54 million) per year to outfit the German national football teams, as reported by the German newspaper Bild.
AFP
