NBCUniversal Media Group has promoted David Pietrycha, who was the executive vice president of strategy and business development, to the new position of chief business officer.
Pietrycha, who will report to group chairman Mark Lazarus, will collaborate with division leaders on major resource allocation and investment choices, such as content rights, strategic partnerships, mergers and acquisitions, and new business development throughout the Media Group’s operations.
The Media Group encompasses NBCU’s broadcast and entertainment cable networks, direct-to-consumer businesses like Peacock, NBC Sports properties, international networks, affiliate relations, content distribution, and advertising sales.
While in his current role, Pietrycha has overseen strategy for major sports rights negotiations, including NFL, NASCAR and WWE. He has also been heavily involved in new business prospects, distribution initiatives, NBC affiliate renewals, as well as additional key portfolio decisions across linear and streaming platforms.
Previously, he served as the chief financial officer for NBC Sports Group, providing financial and strategic guidance for properties such as NBC Sports, NBC Olympics, NBCSN, Golf Channel, 11 NBC Sports Regional networks, NBC Sports Radio, and NBC Sports Group Digital. Earlier in his career, he held financial leadership positions in the NBC News Group and the NBC Owned Television stations division.
Mark Lazarus stated, “Dave has been an invaluable partner to me over the past few years as we have quickly grown and evolved our television and streaming business model. In his new post, Dave’s insight, relationships and creative thinking will be instrumental as we continue to play a leading role in shaping the future of our industry.”
